TIMELESS DESIGNS, BOLDLY ELEVATED

WHO

Castlery

WHAT

Build global awareness of the brand’s 10th year anniversary by defining what design aesthetic means for its customers.

Communicate how Castlery defines 10 years of living true, through its ability to innovate designs by exploring distinctive materials that stand out while fitting in.

WHERE

US, AU, SG

Discover a fresh spin on all-time favourites, shining the spotlight on all-new materials. The Limited Edition collection pushes the boundaries on how home can be elevated, while ensuring feel-good comfort that comes with each piece of furniture.

Project Date: 2023, Q4
Location: US, AU, SG

Deliverables

  • Campaign landing page

  • Video script and storyboard

  • SG flagship store visual merchandising

  • eDM and digital ads