TIMELESS DESIGNS, BOLDLY ELEVATED
WHO
WHAT
Build global awareness of the brand’s 10th year anniversary by defining what design aesthetic means for its customers.
Communicate how Castlery defines 10 years of living true, through its ability to innovate designs by exploring distinctive materials that stand out while fitting in.
WHERE
US, AU, SG
Discover a fresh spin on all-time favourites, shining the spotlight on all-new materials. The Limited Edition collection pushes the boundaries on how home can be elevated, while ensuring feel-good comfort that comes with each piece of furniture.
Project Date: 2023, Q4
Location: US, AU, SG
Deliverables
Campaign landing page
Video script and storyboard
SG flagship store visual merchandising
eDM and digital ads